Edinburgh offers a wide range of digital marketing services, catering to businesses of all sizes and industries. Some common services provided by agencies or freelancers in Edinburgh include:
Search Engine Optimization (SEO)
- On-page and off-page optimization
- Local SEO to target customers in Edinburgh and surrounding areas
- Technical SEO audits
- Keyword research and content optimization
Pay-Per-Click (PPC) Advertising
- Google Ads management
- Bing Ads and local PPC strategies
- Social media advertising (Facebook, Instagram, LinkedIn)
- Retargeting campaigns
Social Media Marketing
- Content creation and strategy
- Account management for platforms like Facebook, Instagram, Twitter, and LinkedIn
- Paid social media campaigns
- Community management
Content Marketing
- Blog writing and copywriting
- Video content production
- Infographics and visual storytelling
- Email marketing campaigns
Website Design and Development
- UX/UI optimization
- Mobile-friendly, responsive design
- Conversion rate optimization (CRO)
- E-commerce site development
Analytics and Reporting
- Setting up Google Analytics and Tag Manager
- Campaign performance tracking
- A/B testing for landing pages
- ROI-focused analytics
Branding and Strategy
- Brand identity development
- Competitive market research
- Marketing strategy consultations
Would you like recommendations for specific agencies in Edinburgh, or tips on evaluating the right service providers?
